An offer is the thing you want people to buy. It could be a digital product like a course, template, or download, or a service like coaching or a consulting call. Your agents pitch against an offer, so creating one is usually the first thing you do before building an agent.
The two kinds of offer
When you create an offer, you choose a type:
- Digital Product: courses, templates, downloads, or memberships. These can be delivered automatically through Cloziq the moment someone pays.
- Service: coaching, consulting, calls, and other things you do for a client. For services, you also choose how you sell: take payment directly, or drive people to a call where you close the deal yourself.
The type shapes the rest of the setup, like how the offer is delivered and which questions you answer about it.
Why offers matter beyond the sale
An offer is not just a price tag. The details you fill in, especially the FAQs and extra context, become knowledge your Sales Agent uses to answer buyer questions and handle objections in the DMs. When a prospect asks "what exactly do I get?" at 2am, your agent answers from what you wrote here. A well-built offer makes your agent noticeably smarter.
What's next
Head to Create an offer to build your first one. If you already sell this product on a web page, Import an offer from a URL can fill in most of the details for you.