An offer is the thing you want people to buy. It could be a digital product like a course, template, or download, or a service like coaching or a consulting call. Your agents pitch against an offer, so creating one is usually the first thing you do before building an agent.

## The two kinds of offer

When you create an offer, you choose a type:

- **Digital Product:** courses, templates, downloads, or memberships. These can be delivered automatically through Cloziq the moment someone pays.
- **Service:** coaching, consulting, calls, and other things you do for a client. For services, you also choose how you sell: take payment directly, or drive people to a call where you close the deal yourself.

The type shapes the rest of the setup, like how the offer is delivered and which questions you answer about it.

## Why offers matter beyond the sale

An offer is not just a price tag. The details you fill in, especially the FAQs and extra context, become knowledge your **Sales Agent** uses to answer buyer questions and handle objections in the DMs. When a prospect asks "what exactly do I get?" at 2am, your agent answers from what you wrote here. A well-built offer makes your agent noticeably smarter.

## What's next

Head to **Create an offer** to build your first one. If you already sell this product on a web page, **Import an offer from a URL** can fill in most of the details for you.

## Related articles

- [Create an offer](https://help.cloziq.com/hc/cloziq/articles/create-an-offer)
- [Delivery and getting paid](https://help.cloziq.com/hc/cloziq/articles/delivery-and-getting-paid)
- [What is a Sales Agent?](https://help.cloziq.com/hc/cloziq/articles/what-is-a-sales-agent)