The **Payment & Delivery** step is where you decide how money comes in and how your product goes out. What you see here depends on your offer type.

## Services first: how do you plan to sell?

![](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCUDBqL0FVPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ae455a7e2852a79be98544d18e5d6625dc827c87/payment.png)

For a **Service** offer, the step opens with a simple question: **How do you plan to sell this offer?**

- **Customers check out:** take payment for this offer, in the DMs or with a checkout link. Pick this if the sale itself happens in the conversation.
- **I book calls with them:** drive people to a call where you or a closer sells and collects payment. Pick this if the DMs are for booking, not buying.

If you choose calls, checkout setup disappears and all you can add is an optional **Call booking URL**, like a Calendly link. You can even leave it blank if your sales agent will book through your connected calendar instead; you make that choice in the agent's setup.

Digital products skip this question and go straight to checkout setup.

## Selling directly in DMs

Turn on **Sell directly in DMs** to let Cloziq handle the sale for you. Your agent sends a secure payment link in the conversation, Cloziq confirms when payment goes through, and delivery happens right there.

This runs through Stripe, so a few things need to be in place first:

- **Stripe connected** in Settings → Integrations. See **Connect Stripe to get paid for offers**.
- **Your Stripe account ready to charge.** If Stripe is connected but not fully set up (say, the business name is missing), Cloziq shows an "Action needed" note here and in Settings until it is fixed, because a checkout without a business name would confuse your buyers.
- **A support email** in Settings → Business Identity, so buyers always have a way to reach you.

When selling through Cloziq, you can also write:

- A **Payment Page Title** and **Description** for the Stripe checkout, so buyers recognize what they are paying for.
- A **Post-Purchase DM Message**, a short thank-you sent in the DMs right after checkout.
- A **Post-Purchase Email**, a richer message with formatting, links, and personal touches like the buyer's first name.

Stripe promotion codes work on these checkouts automatically, so you can run discounts without touching the offer.

## Delivering a digital product automatically

For a digital product, turn on **Deliver with Cloziq** to send the files the moment payment lands.

- Upload up to **5 files**, each up to **25 MB**. Supported formats: PDF, DOCX, XLSX, PPTX, MP4, MOV, MP3, WAV, PNG, JPG, WEBP, ZIP.
- After purchase, Cloziq emails the buyer their personal download page (using the email Stripe collects at checkout) and also sends it in the DMs when Instagram's messaging window allows.
- You can **limit downloads per buyer** to discourage sharing, or leave downloads unlimited.

Preview buttons on this step show you the exact email and download page your buyers will get.

## Sending buyers to your own checkout

If you would rather use your own checkout, leave the direct-sale option off and add an **External Checkout Link** instead. Buyers pay on your page, and Cloziq stays out of the payment and delivery. Worth knowing: sales made on an external checkout do not appear in your Earnings automatically, because Cloziq cannot see them happen.

## Tips

- Selling directly in DMs is what lets a prospect buy without ever leaving the conversation, which is where Cloziq shines.
- If the direct-sale toggle will not switch on, it is almost always one of the three prerequisites above. Each one tells you exactly where to go fix it.
- Larger files than 25 MB? Host them elsewhere and deliver a PDF with the link, or split the content.

## Related articles

- [Connect Stripe to get paid for offers](https://help.cloziq.com/hc/cloziq/articles/connect-stripe)
- [How buyers download their purchase](https://help.cloziq.com/hc/cloziq/articles/how-buyers-download-their-purchase)
- [How booking and checkout work in DMs](https://help.cloziq.com/hc/cloziq/articles/how-booking-and-checkout-work-in-dms)